CTI, the most important cell phone company in Argentina, has launched a new cell phone and the launch was accompanied by a special advertisment. As CTI knows that many people In Argentina like Michael Jackson, they made a commercial featuring a special version of the ‘Thriller’ video on the beach. The funny advertisment features a man becoming some kind of “sea wolf”.

CTI apparently decided to make the campaign a tribute to the 25th anniversary of ‘Thriller’. Thus, the ad was launched last month.

The ad has become so popular in Argentina that many already call it the video of the summer.

Source: CTI, MJFC-USA