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Santa Maria Business Cashing In On The Frenzy

Posted on: 28th January 2005

International press and Michael Jackson fans are arriving in droves to Santa Maria in preparation for the singer’s child molestation trial, and some business owners say they are already cashing in on the frenzy.

Platforms have been built around the Santa Maria courthouse to house media outlets like NBC National News for Jackson’s trial; across the street, crews have created staging for Larry King and CNN. Attorney Michael B. Clayton says he’s found a way to cash in on his building’s prime location.

“It’s the only flat roof in the area,” explains Clayton. “Basically, I have six spots on the roof that we’re renting out, and we’re also renting out the parking lot.”

Although Clayton won’t divulge the going rate, sources say space is being rented for $2,300 a day. The classified section of a local newspaper also includes several listings for housing within walking distance of the courthouse. Jackson fans Sheree Wilkins and Susie Mumpfield relocated to Santa Maria from Los Angeles for the duration of the trial.

“I resigned from a 13-year position as a kindergarten teacher and I moved here to fight for an innocent man’s life,” says Wilkins.

Wilkins and Mumpfield are paying $1,100 for one month’s rent, and are now looking for employment anywhere to fund their loyalty to Jackson.

“Carls Jr., the Goodwill, the mall, whatever I can get my hands on I’m there,” says Mumpfield. “I don’t care how low the job is, I’m there.”

Many Santa Maria motels and inns are also booked, and attribute that in part to the 800 press credentials court officials have issued for the trial.

“We are booked solid next week,” says John Reinacher, of the Santa Maria Inn. “Our numbers are up 30%. It’s a good thing for our business.”

Source: KSBY






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